How to add Brands to Shopify using Brand Pages

This guide will walk you through creating and editing brand pages in the Brand Pages app.

Accessing the Brand Pages Section

  1. Log into your Shopify admin dashboard
  2. In the left sidebar, locate the “Brand Pages” section (it appears under “Apps”)
  3. Click on “Brand Pages” to expand the section
  4. You will see options for “Layout Builder”, “Product Integration”, and “Billing”
Brand Pages list showing all available brands with status, configuration, and URL information
Brand Pages list showing all available brands with status, configuration, and URL information

Creating a New Brand Page

  1. From the Brand Pages list, click the “Create Brand” button in the top right corner
  2. You will be taken to the “Edit Brand” page

Editing an Existing Brand Page

  1. From the Brand Pages list, find the brand you want to edit
  2. Click the “Edit” button in the Actions column for that brand
  3. You will be taken to the “Edit Brand” page

Edit Brand page showing brand information form with fields for name, URL slug, description, SEO settings, logo, and cover photo

Filling Out Brand Information

Brand Information (Left Column)

Brand Name (Required)

  1. In the “Brand Name” field, enter the public display name for your brand
  2. This is the name that will appear on your brand page
  3. Example: “Ana Sousa”

URL Slug

  1. The URL slug is automatically generated from the brand name, but you can customize it
  2. This determines the URL path for your brand page (e.g., “ana-sousa” creates the path /pages/brands/ana-sousa)
  3. Use lowercase letters, numbers, and hyphens only
  4. Keep it short and descriptive

Short Description

  1. Enter a brief tagline or summary for your brand
  2. This appears in brand listings and search results
  3. Example: “Essential pieces by Ana Sousa.”

Description

  1. Enter a longer, detailed description of your brand
  2. This is the main content that appears on your brand page
  3. You can include multiple paragraphs and detailed information
  4. Example: “Ana Sousa is a globally renowned brand known for its innovation and design.”

Status

  1. Use the Status dropdown to control brand visibility
  2. Select “Active” to make the brand page visible to customers
  3. Select “Inactive” to hide the brand page temporarily

SEO Settings (Right Column)

SEO Title

  1. Enter a custom page title for search engines
  2. This appears in browser tabs and search engine results
  3. Keep it under 60 characters for optimal display
  4. Example: “Ana Sousa – Official Store”

SEO Description

  1. Enter a meta description for search results
  2. This appears below the title in search engine results
  3. Keep it between 120-160 characters
  4. Make it compelling to encourage clicks
  5. Example: “Find your fashion identity with Ana Sousa.”

Brand Logo

  1. In the “Brand Logo” section, click to upload your brand logo
  2. Supported formats: SVG, PNG, or JPG
  3. Recommended size: 200 x 200 pixels or larger (square format works best)
  4. The logo will be displayed on your brand page and in brand listings
  5. If you already have a logo uploaded, you’ll see “Current Logo” with the existing image

Cover Photo

  1. In the “Cover Photo” section, click “Upload cover photo”
  2. Upload a hero or banner image for your brand page
  3. This image appears at the top of your brand page
  4. Recommended dimensions: 1920 x 600 pixels or similar wide format
  5. Use high-quality images that represent your brand

Saving Your Changes

  1. Review all the information you’ve entered
  2. Click the “Save” button in the top right corner of the page
  3. Your brand page will be saved and updated
  4. If you want to cancel your changes, click “Discard” instead

Viewing Your Brand Page

  1. After saving, you can view your brand page by clicking “View” from the Brand Pages list
  2. The brand page will be accessible at the URL: /pages/brands/[your-url-slug]
  3. Make sure the brand status is set to “Active” for it to be visible to customers

Deleting a Brand Page

  1. From the Brand Pages list, find the brand you want to delete
  2. Click the “Delete” button in the Actions column
  3. Confirm the deletion when prompted
  4. Note: This action cannot be undone

Bulk Import Brands

  1. From the Brand Pages list, click the “Bulk Import” button in the top right
  2. Follow the import wizard to upload a CSV file with brand information
  3. Ensure your CSV file matches the required format
  4. Review the imported brands and make any necessary adjustments