Linking Products to Brands

This guide will walk you through linking your products to brands so they appear on brand-specific pages and can be filtered by brand.

Why Link Products to Brands?

Linking products to brands allows you to:

  • Automatically include products on their respective brand pages
  • Enable brand-specific product showcases and filters
  • Improve product organization and discoverability
  • Create curated brand experiences for your customers

Method 1: Using the Product Integration Page

Accessing Product Integration

  1. Log into your Shopify admin dashboard
  2. In the left sidebar, locate the “Brand Pages” section
  3. Click on “Brand Pages” to expand the section
  4. Click on “Product Integration”

 

Viewing Products Without Brand Assignments

  1. On the Product Brand Integration page, you’ll see a list of all products
  2. Products without brand assignments will show a yellow “No brand assigned” label
  3. Each product row displays:
    • Product thumbnail image
    • Product name
    • Brand assignment status
    • An “Assign Brand” button on the right

Searching and Filtering Products

  1. Use the search bar at the top to find specific products by name
  2. Click “Add filter +” to add additional filters for more precise product selection
  3. Filters can help you find products by vendor, collection, or other criteria

Assigning a Brand to a Single Product

  1. Find the product you want to assign a brand to in the list
  2. Click the “Assign Brand” button on the right side of that product row
  3. A dropdown menu will appear showing available brands
  4. Select the appropriate brand from the list
  5. The brand assignment will be saved automatically
  6. The “No brand assigned” label will be replaced with the brand name

Method 2: Assigning Brands via Product Metafields

Accessing Product Metafields

  1. From your Shopify admin, go to “Products” in the left sidebar
  2. Click on the product you want to edit
  3. Scroll down to the “Product metafields” section
  4. If you don’t see this section, click on the “Product metafields” tab

 

Selecting a Brand from Metafields

  1. In the Product metafields section, locate the “Brand” field
  2. You’ll see it labeled as “Metaobject” type
  3. Click the “Select entry” button next to the Brand field
  4. A dropdown menu will open with a search bar at the top

Brand selector dropdown showing search bar and list of available brands.

 

Searching and Selecting a Brand

  1. In the dropdown, you can use the search bar labeled “Search entries” to find a specific brand
  2. Type the brand name in the search field to filter the list
  3. Browse through the list of available brands (each shows a small icon)
  4. Click on the brand you want to assign to the product
  5. The dropdown will close and the selected brand will appear in the Brand field
  6. If you need to create a new brand, click “+ Add new entry” at the bottom of the dropdown

Saving the Product

  1. After selecting a brand, scroll to the top of the product page
  2. Click the “Save” button to save your changes
  3. The brand assignment will now be linked to the product

Method 3: Bulk Assignment via Product Edit Page

Editing Multiple Products

  1. From your Shopify admin, go to “Products”
  2. Select multiple products by checking the boxes next to them
  3. Click “Edit products” or use the bulk actions menu
  4. You’ll see a page titled “Editing [X] products” where X is the number of selected products

Editing multiple products page showing a table with Product title, Vendor, Base price, and Brand columns with dropdown open

 

Assigning Brands in Bulk

  1. In the product table, locate the “Brand” column
  2. Click on the Brand dropdown for the product you want to assign
  3. A searchable dropdown will appear with all available brands
  4. You can search for brands using the “Search entries” field
  5. Select the appropriate brand from the list
  6. Repeat this process for each product in the table
  7. You can assign the same brand to multiple products by selecting it for each one

Saving Bulk Changes

  1. After assigning brands to all desired products, click the “Save” button in the top right
  2. All brand assignments will be saved at once
  3. This is an efficient way to assign brands to multiple products quickly

Verifying Brand Assignments

  1. Return to the Product Integration page in Brand Pages
  2. Products with brand assignments will no longer show the “No brand assigned” label
  3. You can search for products by brand name to verify assignments
  4. Products will now appear on their respective brand pages automatically

Removing Brand Assignments

  1. To remove a brand assignment, go to the product’s metafields section
  2. Click on the Brand field
  3. Clear the selected brand or leave it empty
  4. Save the product
  5. The product will no longer be associated with that brand

Best Practices

  • Assign brands consistently – ensure all products from a brand are properly linked
  • Use the Product Integration page to quickly identify products without brand assignments
  • Use bulk editing when assigning the same brand to multiple products
  • Verify assignments by checking that products appear on their brand pages
  • Keep brand assignments up to date when adding new products

Troubleshooting

Products Not Appearing on Brand Pages

  • Verify the brand assignment is saved correctly in product metafields
  • Check that the brand page status is set to “Active”
  • Ensure the product is published and available
  • Check if there are any filters on the brand page that might exclude the product

Brand Not Showing in Dropdown

  • Make sure the brand exists in the Brand Pages app
  • Check that the brand status is set to “Active”
  • Try refreshing the page or clearing your browser cache