Online stores often carry many brands, designers, or vendors. Shoppers expect to browse not just by product type (e.g. shirts, pants) but by brand — especially in fashion, lifestyle, or multi-vendor stores. A good brand page or directory:
- Helps customers explore by brand easily
- Supports merchandising / storytelling per brand (images, logo, identity)
- Improves navigation and UX
- Can help SEO, because brand pages can rank, link to collections
- Makes it easier to manage branding and collections without custom code
With that in mind, Shopify merchants have used apps like Brand Page (Pro A-Z Brands List) and Brand Page Pro for a while. But many merchants also have needs that are not perfectly served by existing “brand directory / list” style apps:
- They want more customization of layout, look & feel
- They want each brand to have a richer landing page, not just a list or logo grid
- They want control over hero banners, metadata, unique copy or imagery per brand
- They want to unify brand content in one place (images, story, media, etc.)
So Brand Pages (the newer app) was created to fill in the gaps: richer per-brand landing pages, more flexible layouts, tighter integration, maybe dynamic content per brand, and better control for merchants without needing heavy theme customization.
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What is n17 Brand Pages?
From its Shopify App Store listing, Brand Pages (“n17 Brand Pages – Custom Brand Landing Pages for Shopify Stores”) offers features to let merchants build custom landing pages per brand (or vendor) with more design and content control.
Key ideas:
- Custom landing pages for each brand (not just a directory)
- Ability to include custom copy, images, media, layout unique per brand
- Designed to integrate into Shopify theme or navigation, so a visitor can click a brand and see a full brand story / collection
What is Brand Page (Pro A-Z Brands List)
This is an existing app: the Brand Page Pro A-Z Brands List app. Its offerings are more around listing all brands / vendors: logos, alphabetical lists, mapping to collections.
Features:
- Auto-generate a brand page from all your vendors (so you don’t have to manually build the list)
- A-Z listing / alphabetical indexing of brands / vendors / artists, etc.
- Multiple layout options (e.g. choose how brands are displayed)
- Brand logos / images for featured brands in some layouts
- Auto-map brands/vendors to product collections, so if a brand has a collection, clicking the brand takes customers to relevant products. This helps with navigation and SEO.
Pricing / tiers include basic plan with some layouts, and more layouts + features (logos, featured brands) in pro tiers.
How Brand Pages Compares to Brand Page (Pro A-Z)
| Feature / Area | Brand Page (Pro A-Z) Strengths | Brand Pages (n17) Advantages / What It Adds |
|---|---|---|
| Brand Directory / Listing | Very strong: auto-generates A–Z lists, maps vendors automatically, lists all brands with logos. Good for a directory view. | Supports directories but goes beyond: richer brand landing pages with custom content per brand, not just list items. |
| Layouts / Customization | Offers many layouts: multiple styles for listing view, featured brands, etc.; choose how brands are shown. | More control per page: design options for each brand page (copy, media, hero sections) — better for storytelling. |
| Content per Brand | Logos and featured brands. Customization focused on layout and images. | More flexible: expect brand story/about, hero image, product highlights, and unique imagery. |
| SEO / Navigation | Good: brand links to collections and A–Z index improve navigation and basic SEO. | Also good, and improved: each brand page can have its own metadata (title, description) and content for better ranking. |
| Ease of Setup | Relatively painless: install, map vendors, pick layout, link menu; less content required per brand. | Packaged with layout builders to make customizing brand pages on Shopify easy. It can be more work to make highly customized layout for higher payoff in presentation. |
| Use Case / Merchandising | Best for stores with many brands where a directory is key and shoppers browse by brand. | Best when brands are part of the narrative and each needs to feel like a mini landing page highlighting identity. |
Features Available for Brand Pages (n17)
Based on the app listing and typical needs, here are the features you can expect with Brand Pages:
- Custom Brand Landing Pages
- Each brand gets its own landing page, with brand name, images, hero section, etc.
- Unique copy/story/images per brand (not just generic text).
- Custom Media / Imagery
- Ability to upload hero banners, brand-specific images or logos.
- Brand-Specific Collections & Products
- Showing the products associated with that brand (collections, tags, or via the vendor field).
- Optionally featured products or “best sellers” on the brand page.
- SEO & Metadata Control
- Custom page titles, meta descriptions for each brand page.
- Good URL structure (e.g. /brands/brand-name) to help search engines index.
- Themes / Layouts
- Multiple layout templates for brand pages (hero at top, side images, gallery, grid, etc.).
- Possibly different styles for brand pages vs brand directory.
- Brand Directory / A-Z Listing
- Directory where all brands are listed (with logos or thumbnails).
- Alphabetical navigation or filtering to find a brand quickly.
- Navigation / Menu Link Integration
- After installing, link the brand pages to navigation menus so that shoppers can access brand directory or individual brand pages easily.
- Responsive Design / Mobile Optimized
- Good display on mobile, tablets, desktops.
Why Merchants Might Prefer Brand Pages (n17)
- If your store’s brand identity is important, and you want each brand to shine with its own story, visuals, vibe, rather than just having a logo list.
- If you want more control over content per brand: the kind of imagery, copy, media that tells who that brand is — for branding and marketing.
- If you aim for better SEO: brand landing pages with unique content often rank better than generic listings.
- If you want to provide a better user experience for your customers who are browsing by brand.